
People Shopping for ‘Meaning’ Buy Cheaper Goods
People who prioritize “meaning” when they shop may unwittingly convince themselves to buy cheaper goods, services and experiences
Nicole Mead is a behavioral scientist at the Schulich School of Business, York University in Toronto, Canada. She studies the psychology of money, sustainability and meaningful choice with a focus on identifying surprising strategies that people can use to live their best lives. Nicole is the founder of the Well-Being Research Lab (WiRL) and the author of the blog “The Happy Consumer” for Psychology Today.
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