PsychologyNovember 25, 2022
People Shopping for ‘Meaning’ Buy Cheaper Goods
People who prioritize “meaning” when they shop may unwittingly convince themselves to buy cheaper goods, services and experiences
Stories by Nicole Mead
Nicole Mead is a behavioral scientist at the Schulich School of Business, York University in Toronto, Canada. She studies the psychology of money, sustainability and meaningful choice with a focus on identifying surprising strategies that people can use to live their best lives. Nicole is the founder of the Well-Being Research Lab (WiRL) and the author of the blog “The Happy Consumer” for Psychology Today.