BehaviorJuly 1, 2018
How to Overcome Antiscientific Thinking
Convincing people who doubt the validity of climate change and evolution to change their beliefs requires overcoming a set of ingrained cognitive biases
Stories by Robert B. Cialdini
Robert B. Cialdini is Regents’ Professor Emeritus of psychology and marketing at Arizona State. He explores the reasons that people comply with requests in everyday settings.
Mind & BrainJanuary 1, 2004
The Science of Persuasion
Social psychology has determined the basic principles that govern getting to "yes."
Mind & BrainFebruary 1, 2001
The Science of Persuasion
Salespeople, politicians, friends and family all have a stake in getting you to agree to their requests. Social psychology has determined the basic principles that govern getting to "yes"