The Science of Asking What People Want
Market research can extract plenty of data, but its greatest value is in evoking reactions
Stories by Sam McNerney
Using Science to Make Government Work Better
From the design of college loan forms to clearer fuel efficiency stickers, the Obama administration is embracing behavioral research
Should Governments Nudge Us to Make Good Choices?
Never mind the nanny state, when policy makers use behavioral science to influence our decisions, everybody wins
Governments Need to Nudge Citizens to Make Good Choices
Behavioral science, when used correctly, can help everybody win
New Eyewear Could Help People with Red-Green Color Blindness
Glasses based on a new color vision theory are already being used medically to enhance vasculature and bruising beneath skin. Now they are being tested to aid those with color blindness, although the lenses inhibit the perception of yellows and blues...
