Market research can extract plenty of data, but its greatest value is in evoking reactions
From the design of college loan forms to clearer fuel efficiency stickers, the Obama administration is embracing behavioral research
Never mind the nanny state, when policy makers use behavioral science to influence our decisions, everybody wins
Behavioral science, when used correctly, can help everybody win
Glasses based on a new color vision theory are already being used medically to enhance vasculature and bruising beneath skin. Now they are being tested to aid those with color blindness, although the lenses inhibit the perception of yellows and blues...