BehaviorJuly 26, 2019
What Market Research Can Learn from Baseball
The data points we choose to focus on determine how we see the world
Stories by Sam McNerney
Sam McNerney is the behavioral science lead at Publicis. He writes at the intersection of behavioral science, market research, and culture. His has written for Scientific American, Scientific American Mind, Psychology Today, Fast Company, Fortune, BBC Focus and several other publications.
BehaviorMay 6, 2019
The Science of Asking What People Want
Market research can extract plenty of data, but its greatest value is in evoking reactions
Mind & BrainSeptember 25, 2015
Using Science to Make Government Work Better
From the design of college loan forms to clearer fuel efficiency stickers, the Obama administration is embracing behavioral research
Mind & BrainSeptember 1, 2015
Should Governments Nudge Us to Make Good Choices?
Never mind the nanny state, when policy makers use behavioral science to influence our decisions, everybody wins
OpinionJuly 14, 2015
Governments Need to Nudge Citizens to Make Good Choices
Behavioral science, when used correctly, can help everybody win
February 5, 2013
New Eyewear Could Help People with Red-Green Color Blindness
Glasses based on a new color vision theory are already being used medically to enhance vasculature and bruising beneath skin. Now they are being tested to aid those with color blindness, although the lenses inhibit the perception of yellows and blues