Stories by Sam McNerney

Sam McNerney is the behavioral science lead at Publicis. He writes at the intersection of behavioral science, market research, and culture. His has written for Scientific American, Scientific American Mind, Psychology Today, Fast Company, Fortune, BBC Focus and several other publications.

Behavior & Society

What Market Research Can Learn from Baseball

The data points we choose to focus on determine how we see the world

July 26, 2019 — Sam McNerney

Behavior & Society

The Science of Asking What People Want

Market research can extract plenty of data, but its greatest value is in evoking reactions

May 6, 2019 — Sam McNerney

Mind

Using Science to Make Government Work Better

From the design of college loan forms to clearer fuel efficiency stickers, the Obama administration is embracing behavioral research

September 25, 2015 — Sam McNerney, Jon M. Jachimowicz and Dave Nussbaum

Mind

Should Governments Nudge Us to Make Good Choices?

Never mind the nanny state, when policy makers use behavioral science to influence our decisions, everybody wins

August 28, 2015 — Jon M. Jachimowicz and Sam McNerney

Policy & Ethics

Governments Need to Nudge Citizens to Make Good Choices

Behavioral science, when used correctly, can help everybody win

July 14, 2015 — Jon M. Jachimowicz and Sam McNerney | Opinion

Health

New Eyewear Could Help People with Red-Green Color Blindness

Glasses based on a new color vision theory are already being used medically to enhance vasculature and bruising beneath skin. Now they are being tested to aid those with color blindness, although the lenses inhibit the perception of yellows and blues...

February 5, 2013 — Sam McNerney and Txchnologist