Stories by Wendy De La Rosa

Wendy De La Rosa is a co-founder and head of research of Duke's Common Cents Lab. De La Rosa was on the founding team of Google's behavioral economics team, leads two monthly behavioral economics book clubs in San Francisco and New York City, and is a PhD at Stanford in consumer behavior.

Behavior & Society

Why Is It So Hard to Talk about Money?

10 financial questions for the one you love

March 22, 2018 — Ingrid M. Paulin and Wendy De La Rosa

Behavior & Society

Helping Recipients of Food Assistance Use Their Benefits Wisely

Behavioral techniques can help stretch a month’s worth of help so it actually lasts a month

July 21, 2017 — Wendy De La Rosa and Jimmy Chen

Behavior & Society

Let's Make Tax Day a Month Earlier

Research shows that the shorter the deadline, the more motivated people are to meet it

April 13, 2017 — Kristen Berman and Wendy De La Rosa

Behavior & Society

3 Ways to Save More on Tax Day

If you get a refund, you'll probably spend most of it—but you can trick yourself into saving more

April 11, 2017 — Wendy De La Rosa and Kristen Berman

Behavior & Society

This 1 Weird Trick Can Help People Grow Their Savings

People are psychologically predisposed to believe the key to staying out of financial trouble is earning more—but they're wrong

June 7, 2016 — Dan Ariely, Kristen Berman and Wendy De La Rosa

Mind

Black Friday: The Jury is Still Deliberating

Halloween decorations have been taken down, costumes have been stowed away and all of the candy corn has been eaten. Americans are now preparing for their next major holiday—Black Friday...

November 24, 2015 — Wendy De La Rosa and Dan Ariely