Most of the wildlife photography you see is fake

Join Our Community of Science Lovers!

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American


[the following is a modified repost from Myrmecos, 2010]

Audubon's Ted Williams explains that staged images have taken over the animal photography business and argues that these ubiquitous phonies give the public an inaccurate view of nature:

Audubon has sent me to lots of wild places over the past 31 years, but I'd seen only one wolf and three cougars (a litter) until December 8, 2009. On that day, before noon in the Glacier National Park ecosystem of northwestern Montana, I encountered not just one wolf but two and not just one cougar but two! What were the chances of that?Well, they were 100 percent, because I'd rented the animals for a photo shoot.


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


Go read the whole thing.

I'm not as bothered by the hired animal photography business as Williams. The most valid concerns are those surrounding the welfare of the caged animals, but apart from that I have a hard time being scandalized by staged imagery.

The trouble is that photography is not and never was a valid medium for determining truth about the world around us. The whole point of photography is propagandistic. Pictures communicate a story, or promote a concept, or a person.

Even in the wilds of the deepest Amazonian jungle, photographers still make decisions about when to trigger the shutter and what to include in or exclude from the frame. These decisions are as much a lens into the imagination of the photographer as they are a recording device for the subject, and the difference in artificiality between farmed animal photos and wild photos are more in degree than in kind.

To be clear, I have much more respect for the photographers who put in the hard yards in difficult conditions to shoot animals in their natural state. Truly wild wildlife photography involves a level of skill and artistry beyond that seen in the calendar crowd. But to the extent we're interested in how the world works, we should not impart on photography a role that it cannot play. We should not be deluded that pretty pictures can inform us more than they can mislead us. We have science for that.

Alex Wild is Curator of Entomology at the University of Texas at Austin, where he studies the evolutionary history of ants. In 2003 he founded a photography business as an aesthetic complement to his scientific work, and his natural history photographs appear in numerous museums, books and media outlets.

More by Alex Wild

It’s Time to Stand Up for Science

If you enjoyed this article, I’d like to ask for your support. Scientific American has served as an advocate for science and industry for 180 years, and right now may be the most critical moment in that two-century history.

I’ve been a Scientific American subscriber since I was 12 years old, and it helped shape the way I look at the world. SciAm always educates and delights me, and inspires a sense of awe for our vast, beautiful universe. I hope it does that for you, too.

If you subscribe to Scientific American, you help ensure that our coverage is centered on meaningful research and discovery; that we have the resources to report on the decisions that threaten labs across the U.S.; and that we support both budding and working scientists at a time when the value of science itself too often goes unrecognized.

In return, you get essential news, captivating podcasts, brilliant infographics, can't-miss newsletters, must-watch videos, challenging games, and the science world's best writing and reporting. You can even gift someone a subscription.

There has never been a more important time for us to stand up and show why science matters. I hope you’ll support us in that mission.

Thank you,

David M. Ewalt, Editor in Chief, Scientific American

Subscribe