Can We Commercialize Touch?

Join Our Community of Science Lovers!

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American


Editors note: This essay was produced in cooperation with the World Economic Forum with members of its program on Young Scientists, who appeared at the Forum’s Annual Meeting of the New Champions in Dalian, China from September 9-to-11. 

Of the five senses, the one that has survived the longest would have to be touch. While food, music, the visual arts or the delicious scent of perfume have been in our consciousness (and hurting our wallets) for centuries, the humble sense of touch seems inexplicably immune from commercialization.

I’m here to tell you that all this is about to come to an end, thanks to a millennia-old but newly fashionable concept called human computer interaction, or HCI.
 
HCI is about applying human abilities to the design of tools, systems and environments that are safe, effective and comfortable to use. This in itself isn’t exactly new; it’s been around since Cro Magnon man was fashioning his first flint axe.


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


So why has HCI’s time now come? In recent decades the big leap has been for artefacts to shift from being passive tools to computer-controlled systems, such as the desktop PC, mobile phone or in-car dashboard. Today, practitioners are looking at how to make interaction as smooth and effortless as possible.

This means giving users as much freedom to think about what they want from an application without having to worry about how to actually perform it. In a relatively simple application, such as email, this means giving people as much scope to think about the message, rather than how to type the individual letters into a phone.  

You may know all this already. What is new, however, is touchless sensing products, and this is where things get interesting. These devices are being launched across a number of industries, including consumer electronics, home, automotive and healthcare industries. We already have desktop controllers that enable us to dispose of our traditional mouse and keyboard and instead control our devices without touching them. We have cars that allow no-hands interaction with the dashboard.

It is impressive stuff, but what has been holding it back is a lack of a sensory feedback to tell you whether your touchless gesturing has paid off. We call this haptic feedback: tactile technology that recreates the sense of touch artificially through the application of force, vibration or movement.

In terms of road safety, haptic feedback for drivers is essential. But the ability to create truly immersive experiences also carries huge significance in other applications—for example gaming or augmented reality, along with the potential for greater user satisfaction.

This is what my work is about. Through a company my team and I founded in 2013, we are developing new ways of recreating a haptic sensation through air by using an array of ultrasonic speakers to create mid-air feeling without touching.

The algorithms of these speakers can target individual fingertips and create different feelings of texture on each finger by changing the frequency of vibration. This precise control enables the creation of virtual buttons, switches and other tactile cues in mid-air. A unique advantage is that users don’t have to wear gloves or a device.

We think we are on to something here. Backed by an EU grant, our technology is being evaluated by some of the largest companies in the world. It’s my personal passion to succeed in this mission, but I am also looking forward to meeting other like-minded scientists at the Annual Meeting of the New Champions, in the hope of discovering new ideas for using this technology in combination with others so that it can contribute to solving the world’s challenges.

Subramanian is participating at the World Economic Forum’s Annual Meeting of the New Champions in Dalian, China, 9-11 September.

It’s Time to Stand Up for Science

If you enjoyed this article, I’d like to ask for your support. Scientific American has served as an advocate for science and industry for 180 years, and right now may be the most critical moment in that two-century history.

I’ve been a Scientific American subscriber since I was 12 years old, and it helped shape the way I look at the world. SciAm always educates and delights me, and inspires a sense of awe for our vast, beautiful universe. I hope it does that for you, too.

If you subscribe to Scientific American, you help ensure that our coverage is centered on meaningful research and discovery; that we have the resources to report on the decisions that threaten labs across the U.S.; and that we support both budding and working scientists at a time when the value of science itself too often goes unrecognized.

In return, you get essential news, captivating podcasts, brilliant infographics, can't-miss newsletters, must-watch videos, challenging games, and the science world's best writing and reporting. You can even gift someone a subscription.

There has never been a more important time for us to stand up and show why science matters. I hope you’ll support us in that mission.

Thank you,

David M. Ewalt, Editor in Chief, Scientific American

Subscribe