Photo Friday: Electric Utilities for the Household

This Westinghouse advertisement was published in The Literary Digest on November 30, 1918. The text reads as follows: Westinghouse ELECTRIC UTILITIES FOR THE HOUSEHOLD Fuel and Labor Many are the steps that electrical appliances save, and many the tasks they lighten.

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This Westinghouse advertisement was published in The Literary Digest on November 30, 1918. The text reads as follows:

Westinghouse

ELECTRIC UTILITIES FOR THE HOUSEHOLD

Fuel and Labor

Many are the steps that electrical appliances save, and many the tasks they lighten.

More important, however, under present day conditions are the saving of feel and the releasing of labor which electricity is everywhere making possible.

It helps the housewife to do her own washing and ironing - and saves coal that would wastefully blaze away in the kitchen range.

It turns coal into heat for cooking with higher efficiency than is possible by any other method.

It helps the business girl and the woman factory worker, to get a quick easy breakfast, and start on time to work.

It provides a satisfactory answer to the perplexing question of how to keep house with less help, or perhaps none at all.

So you see that there is a every reason to keep electrical appliances now in use in good condition, and to be sure that such new ones as are sold, go to those who have the greatest need of them.

WESTINGHOUSE

ELECTRIC & MANUFACTURING COMPANY

East Pittsburgh, Pa.

Helping the business woman and factory worker. Hosts of busy women have to hurry mornings to reach their work on time. The Electrical Appliances they use aid greatly by cooking their breakfasts while they get ready for work.

Photo Credit: WW1 Literary Digest via Creative Commons.

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