Scientific American Magazine Vol 157 Issue 2

Scientific American Magazine

Volume 157, Issue 2

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Features

Design For Sales

Industrial Design Promotes Profits . . . Not Mere Decoration . . . Built-in Appearance of Competency with Charm Expresses Machine Age . . . Quality Now Comes with Quantity . . . Competition is the Driving Force

Philip H. Smith

Twins

D. Cecilrife

The 200-inch Telescope Mirror Disk Under Initial Work

Old Problem—New Progress

How a Century-old Obstacle Has Been Avoided in Dealing with the Astronomer's "Problem of Three Bodies" . . . Special Problem Just Solve

Henry Norris Russell

Rail Freight's Modern Tempo

Freight Train Schedules Faster, Research Improves Cars, Shipments Protected, Larger Car Loads, Rail Service to Customer's Door

S. T. Bledsoe

Radium—Nature's Oddest Child

Strange Experiments . . . Only One Chemist Survived . . . A Little Mistake that Cost $35,000, an Explosion, and a Sneeze that Cost $13,500

John A. Maloney

Pyramid Temple

The Most Spectacular Discovery of Archeological Specimens in Original Position Ever Made in the New World . . . The Jaguar Throne of Chichen Itzá

The Endocrine Brain

Hormones from the Ductless Glands, Problem of the Pituitary, Giants and Dwarfs, Thyroid Hormone for Stout People, Made a Rooster Broody

Darwin Vexler

The Persistence Of Life

T. Swann Harding

A. Russell Bond

Departments

50 Years Ago in Scientific American, August 1937

The Big Telescope Disk--Preliminary Hand Work

Our Point Of View, August 1937

Cutting The Jonker, and More

Current Bulletin Briefs, August 1937

Too Warm, and More

General Philip Kearny