Economic Psychology
Recent investigations of the human element in Economic Man may help to explain why the behavior of businessmen and consumers departs so often and so radically from the textbook predictions

You are currently logged out. Please sign in to download the issue PDF.
Recent investigations of the human element in Economic Man may help to explain why the behavior of businessmen and consumers departs so often and so radically from the textbook predictions
The Bad Lands of the Dakotas have never been good for much except as a hideout for outlaws and warring Indians. Now the high buttes are found to bear surprising amounts of uranium
The early idea of accelerating particles in straight lines instead of circles has made a strong comeback. Linear machines generate electron or proton beams of respectable velocity and sharp focus
An account of the investigations which have led to the formulation of an understandable structure for DNA. The chemical reactions of this material within the nucleus gOvern the process of reproduction
Most absorb energy at invisible wavelengths and emit it as visible light. Recent work on the physics of luminescence is making possible the design of phosphors for specific purposes
Clergyman and experimenter, he isolated oxygen and other gases. Although he was one of the first scientists of his day, he was forced to choose exile in America because of his political views
Observation of such diverse creatures as bees, birds and a tiny crustacean indicates that they possess a common faculty to use the sun as a compass and a clock to guide their travels.
In America the continuing amalgamation of Africans, Caucasians and Indians is forming a people of mixed genetic character. Centuries hence students may ask, "What became of the Negro?"