If you Google Zbigniew Brzezinski, chances are you'll find the one you're looking for. But finding a particular John Miller or Mary Jones can be problematic. But journalist Clive Thompson says that, because of the ranking system that Google uses, blogging is a good way for the generically named to rise to the top of any searches. Steve Mirsky reports from the Knight Science Journalism Fellowships Future of Science Journalism Symposium in Cambridge, Massachusetts.