Martin K. Reeves and Simon Levin talk about their Scientific American essay "Building a Resilient Business Inspired by Biology."
Can biology teach us anything about how to survive in the business world? On March 17 an essay appeared on the Scientific American Web site making the case that “Biological systems offer valuable lessons on how to manage under extreme uncertainty.” And these are some uncertain times alright. The authors, Martin K. Reeves and Simon Levin. talk about their article "Building a Resilient Business Inspired by Biology."