Cool It: The Internet May Be Too Hot For Data Centers to Handle

The Internet may be too hot for data centers to handle

Join Our Community of Science Lovers!


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


The Internet may not consume nearly as much environmentally unfriendly fossil fuel as airplanes or automobiles, but the growth of cloud-based services offered by Apple, Netflix and others is forcing data centers to provide greater speed and more storage capacity. All of this size and speed comes at a price. Data centers generate a lot of heat that has to be whisked away by power-hungry air- and liquid-cooling systems to keep the Internet's engines from burning themselves out.

Efforts to combat this growing power consumption have been lukewarm, argues Diego Reforgiato Recupero, a computer scientist and electrical engineer at the University of Catania in Italy. In the March 29 Science, Reforgiato Recupero shows that Internet traffic volume doubles every three years, yet this increase in usage has not been matched by a similar increase in network energy efficiency.

To avoid adding more greenhouse gases into the atmosphere, these data centers need new approaches, Reforgiato Recupero says. He points to two in particular. One is smart standby, which places unused portions of computer server and networking equipment into very low power states. Another—dynamic frequency scaling—allows computer central processing unit usage to be throttled back on the fly when data traffic on a network is light.

Larry Greenemeier is the associate editor of technology for Scientific American, covering a variety of tech-related topics, including biotech, computers, military tech, nanotech and robots.

More by Larry Greenemeier
Scientific American Magazine Vol 308 Issue 6This article was published with the title “Cool It” in Scientific American Magazine Vol. 308 No. 6 (), p. 23
doi:10.1038/scientificamerican0613-23

It’s Time to Stand Up for Science

If you enjoyed this article, I’d like to ask for your support. Scientific American has served as an advocate for science and industry for 180 years, and right now may be the most critical moment in that two-century history.

I’ve been a Scientific American subscriber since I was 12 years old, and it helped shape the way I look at the world. SciAm always educates and delights me, and inspires a sense of awe for our vast, beautiful universe. I hope it does that for you, too.

If you subscribe to Scientific American, you help ensure that our coverage is centered on meaningful research and discovery; that we have the resources to report on the decisions that threaten labs across the U.S.; and that we support both budding and working scientists at a time when the value of science itself too often goes unrecognized.

In return, you get essential news, captivating podcasts, brilliant infographics, can't-miss newsletters, must-watch videos, challenging games, and the science world's best writing and reporting. You can even gift someone a subscription.

There has never been a more important time for us to stand up and show why science matters. I hope you’ll support us in that mission.

Thank you,

David M. Ewalt, Editor in Chief, Scientific American

Subscribe