November 16, 2011

1 min read

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Physics or Fashion? What Science Lovers Link to Most [Interactive]

Science aficionados have odd and surprising interests

By Mark Fischetti

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People who are intrigued with physics are somewhat intrigued with computer science, too, but they are crazy about fashion. Who knew? Hilary Mason did. At Scientific American’s request, the chief scientist at bitly (www.bitly.com), which shortens URLs for Web users, examined 600 science Web page addresses sent to the company’s servers on August 23 and 24. Then she tracked 6,000 pages people visited next and mapped the connections.

The results revealed which subjects were strongly and weakly associated. Chemistry was linked to almost no other science. Biology was linked to almost all of them. Health was tied more to business than to food. But why did fashion connect strongly to physics? And why was astronomy linked to genetics? Tell us what you think of these and other connections, in the Comments section below.

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Note: This is an interactive version of the December 2011 Graphic Science, which appears here.

Interactive by Krista Fuentes, Graphic by bitly Science Team

Mark Fischetti was a senior editor at Scientific American for nearly 20 years and covered sustainability issues, including climate, environment, energy, and more. He assigned and edited feature articles and news by journalists and scientists and also wrote in those formats. He was founding managing editor of two spin-off magazines: Scientific American Mind and Scientific American Earth 3.0. His 2001 article “Drowning New Orleans” predicted the widespread disaster that a storm like Hurricane Katrina would impose on the city. Fischetti has written as a freelancer for the New York Times, Sports Illustrated, Smithsonian and many other outlets. He co-authored the book Weaving the Web with Tim Berners-Lee, inventor of the World Wide Web, which tells the real story of how the Web was created. He also co-authored The New Killer Diseases with microbiologist Elinor Levy. Fischetti has a physics degree and has twice served as Attaway Fellow in Civic Culture at Centenary College of Louisiana, which awarded him an honorary doctorate. In 2021 he received the American Geophysical Union’s Robert C. Cowen Award for Sustained Achievement in Science Journalism. He has appeared on NBC’s Meet the Press, CNN, the History Channel, NPR News and many radio stations.

More by Mark Fischetti

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