
Why Do People Avoid Facts That Could Help Them?
Several studies suggest that individuals widely prefer to remain ignorant about information that would benefit them when it’s painful—and sometimes when it’s pleasurable
Francesca Gino is an award-winning behavioral scientist and Tandon Family Professor of Business Administration at Harvard Business School. She is author of Rebel Talent: Why It Pays to Break the Rules at Work and in Life, as well as Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan. Follow her on Twitter @francescagino.

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Several studies suggest that individuals widely prefer to remain ignorant about information that would benefit them when it’s painful—and sometimes when it’s pleasurable

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