
Advertisers Exploit Time Illusions to Sell Products
Marketing illusions that make time fly
Stephen L. Macknik is a professor of opthalmology, neurology, and physiology and pharmacology at SUNY Downstate Medical Center in Brooklyn, N.Y. Along with Susana Martinez-Conde and Sandra Blakeslee, he is author of the Prisma Prize-winning Sleights of Mind. Their forthcoming book, Champions of Illusion, will be published by Scientific American/Farrar, Straus and Giroux. Follow Stephen L. Macknik on Twitter @illusionchasers Credit: Sean McCabe
Marketing illusions that make time fly
“Avout: (1) A person who has sworn a vow to submit himself or herself to the Cartasian Discipline for one or more years; a fraa or suur. (2) A plurality of such persons.
Trompe l'oeil illusions challenge your perception
Ed. Note: Elements of this article first appeared in our book, Sleights of Mind, and a press release about our research article published in PeerJ. Video: Teller--Stuck ball experimental condition"Cups and Balls," a magic illusion in which balls appear and disappear under the cover of cups, is one of the oldest magic tricks in history, with documented descriptions going back to Roman conjurors in 3 B.C...
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