"Today we’ve had a national tragedy,” announced President George W. Bush, addressing the nation for the first time on September 11, 2001. “Two airplanes have crashed into the World Trade Center in an apparent terrorist attack on our country.” Bush then promised “to hunt down and to find those folks who committed this act.” These remarks, made from Emma T. Booker Elementary School in Sarasota, Fla., may not seem extraordinary, but in subtle ways they exemplify Bush’s skill as a leader. When viewed through the lens of a radical new theory of leadership, Bush’s 9/11 address contains important clues to how the president solidified his political power in his early months and years in office.