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Stories by Nicole Branan

Why Smear Campaigns Work

People are more likely to believe misinformation about someone they see as different from themselves

January 4, 2011 — Nicole Branan

The Me Effect

You have a powerful influence on other people's moods

October 28, 2010 — Nicole Branan

Accentuating the Negative

Our brain responds more strongly to negative emotional cues than to positive ones

March 2, 2010 — Nicole Branan