By mixing visualizations of Earth from NASA with ethereal music, Bella Gaia is attempting to raise awareness of plastic pollution in the oceans as well as overfishing in its first music video.
 
In its live performances the environmentally minded music group projects visualizations of the planet onto a backdrop screen while the musicians play in the foreground. The group attempted to re-create this feeling in the music video, “Ocean’s Blood,” but the experience is likely more effective in person.
 
Director and composer Kenji Williams says he founded the group after International Space Station astronaut Mike Fincke told him what a transformative experience it was to see Earth from orbit, which gave Fincke a stronger desire to protect the planet. Bella Gaia tries to convey this feeling by showing NASA visualizations. In this video the images include global ocean currents and temperature changes over time, satellite imagery of the Amazon rainforest and cloud patterns.
 
At the end of the video, the group calls for reducing plastic waste and halting fishing of endangered species, practices on which Williams says people can act directly. “A goal from the beginning was: How do you make these abstract things like climate change feel like they affect people in their personal lives?”