August 8, 2007
1 min read
Add Us On GoogleAdd SciAmDesigner Supermarkets
Designer Supermarkets
Marketing experts design nearly every feature of food stores—from product placement to mood music—to maximize sales.
When customers enter a grocery store, the first thing they see is typically something colorful, aromatic and enticing—fresh produce, for example.
The long center aisles and aisle-end displays are jam-packed with products, forcing shoppers to pass by many items that they might purchase on impulse.
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Food companies pay supermarkets to get their products—salty chips and other junk foods—positioned prominently in huge displays.
Checkout lines are plastered with candy and other junk food items—the last temptation.
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