Moore's Law, invented by Gordon Moore of Intel, describes the exponential growth in computing power that enables the average cell phone to process instructions millions of times faster than the earliest computers.

SciAm community editor and host of the 60 Second Psych podcast Christie Nicholson explains Moore's Law in just a couple of minutes, using little more than her imagination and the junk on another editor's borrowed desk - no mean feat! (You can also subscribe to this video podcast via iTunes or RSS.)

Written, produced and edited by John Pavlus // Shot by Steven Boling