Transparent By Design
Corporate responsibility is easy to celebrate but hard to practice. Yet companies that place a premium on trust and transparency see increased productivity, greater customer and employee loyalty and, ultimately, more profits. Through case studies and examples, the Transparent By Design report examines how successful companies embrace responsibility, whether by pursuing science and sustainability, prioritizing honesty with customers and employees or just sticking to their core principles—even when the going gets tough.
This report was created for SC Johnson by Scientific American Custom Media, a division separate from the magazine’s board of editors.
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SustainabilityVirtues of a Human-Centric Culture
Cultivating trust among employees builds productivity, loyalty and, ultimately, profits. So why is it so difficult for corporations to get right?
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SustainabilityThe Secret to a 'High-Trust' Organization
Ph.D. physicist and fifth-generation chairman and CEO of SC Johnson, Fisk Johnson, opens up about how to place principles at the heart of a business, how science is a tool for transparency, and why putting people before profits is the key to success.
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HealthAttacking the Itch
How SC Johnson is reducing the risk of skin allergens triggered by fragrance molecules—and why that is good for everyone.
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Public HealthSkin Allergy Myths Debunked
Skin allergies are a fact of life. But common knowledge about allergies isn’t always accurate. See if you’ve fallen for any of these skin allergy myths.
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SustainabilityOpening A Window on Industry
Corporations are facing a crisis of confidence, with consumer trust declining rapidly. For responsible and transparent companies that creates an unprecedented opportunity.
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The SciencesChemistry is Everywhere
Proponents of natural products oftentimes rail against the use of “industrial chemicals”, but that is a false distinction.
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SustainabilityThe Science of Sustainability
There is no single path to corporate sustainability. Two multinational companies, Mars and Pfizer, illustrate two very different approaches to going green.
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SustainabilityThe Transparency Paradox
The more information we have, the less we trust it, and the more information we demand. That feedback loop is driving consumers and corporations into new terrain.
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SustainabilityCutting through the (Mis)Information
Consumers are awash in product information. Kelly Semrau, senior vice president of global corporate affairs, communications, and sustainability at SC Johnson, explains how the company balances the demand for transparency with increasing amounts of misinformation.
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SustainabilityThe Zero-Waste Factory
In just two years, Subaru transformed its automotive assembly plant in Lafayette, Indiana into the first zero-landfill factory in the US. Inside one of the great success stories in sustainability.
